Producing bespoke props and sets for the ASOS X Costa Coffee marketing campaign.
The ASOS X Costa Coffee collaboration ‘Summer Selects’ was a month-long marketing campaign targeted at online shoppers. The campaign featured ASOS style inspiration content, competitions and prizes, as well as introducing Costa Coffee’s range of summer drinks.
To launch the collaboration, Fort Productions built and produced bespoke props for the tropical themed campaign photoshoot. These were custom made to the specifications provided by the client and designed to complement the shoot’s art direction and styling.
The result was a variety of functional and on-trend colour block props including an array of plinths and geometric shapes in various sizes, hardwood cubes and a freestanding backdrop with a shelf.
The variety of high quality props resulted in visually interesting content that showcased the product effectively to ASOS’ millennial audience.
The end content was featured heavily online across ASOS’ microsite, homepage and social channels. The campaign also achieved print coverage in a full page advertorial in ASOS’ nationally distributed magazine.