Bespoke installation for Elizabeth Arden's Guerrilla marketing activation in London
Fort Productions adapted a tandem bicycle and created a large branded canopy, before it was sent off to explore the streets of London as part of a guerrilla marketing activation for the high-end cosmetics brand, Elizabeth Arden.
The branded canopy was designed and created in-house with a steel skeleton, substrate clad and PVC cover. In addition to the canopy, Fort Productions also produced two branded usherette trays and a premium A-Frame sign to accompany the activation.
The branded usherette trays were complete with acrylic infills which ensured the product was presented professionally throughout the activation.
The result was an eye-catching, portable installation which enhanced the Elizabeth Arden brand whilst attracting a new consumer.