Mothercare


Designing and constructing various sets to showcase new ranges and trends.

Mothercare

Completed

November 2017

Client

Inkling

Fort Productions led the production for Mothercare’s Spring/Summer 2018 Press Day on behalf of Inkling at One Adeliphi in Moorgate, London. The multi-story venue with its many nook and crannies, challenging layout and restricted entrance was transformed in to an exploratory show showcasing the collection’s multiple ranges and themes.

The Fort Productions team developed the creative concept alongside Inkling, advising on what could work in the space. The main challenge arose from achieving a consistent theme across the whole show, yet styling each range accordingly to its trend.

Defined areas were created by installing steel structures, allowing us to create individual sets without the need of any imposing walls or drapes. These structures allowed flexibility for the suspension of props and lighting.

As well as the structures, Fort Productions produced bespoke clothing rails, displays, artwork boards and all the vinyl graphics throughout the venue.

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Agile, innovative and pioneering, Fort Productions is made up of a creatively-led team, delivering sophisticated solutions across the country.

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