Ray Ban X ASOS

Bespoke backdrops for an editorial photoshoot in collaboration with ASOS.

Ray Ban X ASOS


September 2017



To launch Ray-Ban’s new summer collection, the iconic sunglasses brand partnered with ASOS to create a youthful and engaging editorial campaign to introduce some of their new and returning pieces.

To ensure the best content was achieved that engaged ASOS’ 20-something audience, Fort Productions worked with the client to create a series of bespoke backdrops.

The pieces featured an industrial aesthetic but delivered using a pastel colour palette, creating a fresh and energetic look which enhanced the shoot’s bold and modern styling. The result was an impactful, summer themed editorial campaign which showcased the product and engaged ASOS’ influential audience.

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