Delivering an end to end creative service, from concept to onsite installation.
To promote the drop of Reebok’s new trainers, Fort Productions collaborated with ASOS to develop a colourful and bold photoshoot from concept and design to the production of custom props and assisting on shoot.
ASOS provided us with a clear brief on the style and aesthetic of what they wanted to achieve, presenting various examples of inspiration. Taking these great ideas on board, we developed various stylish design options.
Once the final creative direction and design was agreed, Fort Productions began executing these bespoke and unique props. This included the construction of a ‘wave’ form which was designed to be suspended in a variety of ways, allowing for total flexibility on the day of the shoot.
The result was a visually distinctive campaign which effectively captured the attention of the consumer and promoted Rebook’s new trainers to ASOS’ youthful audience.