Smirnoff Proud

Design, bespoke builds and installation for Smirnoff at Camden Proud.

Smirnoff Proud


Elastic Productions


December 2017

Camden Proud is a unique music venue and nightclub. Operating from a historic stable yard, the venue is packed with character and listed features. Smirnoff had the opportunity to refurbish one of the VIP stables to enhance the experience of weekend attendees.

We worked with the venue and Smirnoff to scope initial ideas and concepts, where a ‘disco’ theme was determined. We wanted to create something fun and memorable, whilst ensuring brand awareness was subtle, yet present.

We designed and produced a ‘throne’ feature as well as bespoke wall signage, before heading to site where we orchestrated the fit out, including the suspension and arrangement of 30 mirror balls.

Lighting was used to highlight the throne, creating a perfect photo opportunity for party-goers, allowing user generated content to be produced and shared.

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Agile, innovative and pioneering, Fort Productions is made up of a creatively-led team, delivering sophisticated solutions across the country.

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