Bespoke LED window display to raise awareness for Fashion Targets Breast Cancer at Topshop Oxford Circus.
In aid of Fashion Targets Breast Cancer, Topshop wanted to create an impactful window display to raise awareness for the cause, whilst promoting their in-store collection in collaboration with the charity. Teaming up with Bond & Coyne, Fort Productions were tasked with building and delivering a bespoke LED installation for their flagship Oxford Circus store.
Using the Fashion Targets Breast Cancer logo as the inspiration for the creative, a bespoke interactive LED display was designed and mapped to display visual animations created by Bond & Coyne. The LED structure was designed with interactive capabilities in mind and can react to various technologies such as contactless payment.
The installation was designed as a portable, standalone unit allowing for quick and easy set up, and with the possibility of reuse.
With such an innovative project, challenges do arise. One issue we encountered was ensuring consistent spacing of the LEDs. This was overcome by utilising CNC processes. To ensure a premium, clean finish, black acrylic was used to hide all the electrical components.
The end result was a visually striking and impactful representation of the charity’s logo that enhanced brand awareness for both Fashion Targets Breast Cancer and Topshop, in one of the busiest shopping districts in the world. The bold and bright display attracted a large audience with many using it as a background for a photo opportunity. This resulted in a huge number of shares and visibility on social media, meaning that the campaign reached not only a large London audience, but a huge global digital audience.